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# User personas
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Here are the 3 user personas according to Airline Dataset:
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1. Student travelling home for holidays.
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2. Frequent business traveller.
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3. Old couple visiting family.
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# Student travelling home for holidays
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{width=180 height=180}
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* **Name:** Lennard Giorgi
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* **Age:** 20
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* **Occupation:** University Student (Sophomore, studying Computer Science)
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* **Goals:**
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* Travel from Boston (BOS) to Los Angeles (LAX) to spend winter holidays with her family.
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* Book an affordable ticket within her limited student budget.
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* Ensure her luggage, including books and personal items, fits within baggage allowances.
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* **Challenges:**
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* High ticket prices during holiday seasons.
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* Limited experience with flight booking and travel logistics.
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* Anxiety about potential delays or cancellations affecting her plans
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**Description:**\
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Lennard is a bright, tech student balancing the demands of college life. Excited to see his family after months of classes, he’s navigating the complexities of booking a flight on a tight budget. His priority is a smooth journey to home without any difficulties during journey. He is happy and excited for his trip to Los Angeles to celebrate Christmas with his family.
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# Frequent Business Travel
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{width=110 height=292}
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* **Name:** James Carter
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* **Age:** 42
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* **Occupation:** Marketing Executive at a multinational firm.
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* **Goals:**
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* Fly from New York (JFK) to London (LHR) for a three-day marketing conference.
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* Travel in business class for comfort and productivity during the long flight.
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* Maximize time efficiency and ensure timely arrival to attend all scheduled meetings.
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* **Challenges:**
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* Risk of flight delays disrupting his packed schedule.
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* Balancing work during travel with fatigue from long-haul flights.
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* Reliance on airline loyalty points to reduce travel costs.
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**Description:**\
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James is a busy marketing executive who usually travel for work most of the time. With a demanding schedule, he prioritizes comfort and reliability while flying. For James, a smooth travel experience is critical to maintaining his efficiency and focus during high-stakes business trip and make sure never to be late for his meetings.
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# Old Couple visiting family
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{width=261 height=173}
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* **Name:** Margaret Bennett and Robert Bennett
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* **Age:** 68 (Margaret), 71 (Robert)
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* **Occupation:** Retired school teacher (Margaret), Retired engineer (Robert)
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* **Goals:**
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* Travel from Miami (MIA) to Chicago (ORD) to spend time with their family.
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* Book direct flights to minimize travel fatigue.
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* Ensure for safe and comfortable flight.
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* **Challenges:**
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* Navigating busy airports and complex check-in processes.
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* Carrying gifts and extra luggage while adhering to baggage policies.
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* Managing health concerns during the flight, such as mobility and comfort.
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**Description:**\
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Margaret and Robert are a warm and loving couple eager to visit their family. Traveling occasionally, they find flights and booking systems a bit overwhelming. For them, having a straightforward, hassle-free journey is key to enjoying their precious time with their loved ones. |
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