User personas

Here are the 3 user personas according to Airline Dataset:

1. Student travelling home for holidays.
2. Frequent business traveller.
3. Old couple visiting family.

Student travelling home for holidays

• Name: Lennard Giorgi
• Age: 20
• Occupation: University Student (Sophomore, studying Computer Science)
• Goals:
  • Travel from Boston (BOS) to Los Angeles (LAX) to spend winter holidays with her family.
  • Book an affordable ticket within her limited student budget.
  • Ensure her luggage, including books and personal items, fits within baggage allowances.
• Challenges:
  • High ticket prices during holiday seasons.
  • Limited experience with flight booking and travel logistics.
  • Anxiety about potential delays or cancellations affecting her plans

Description:
Lennard is a bright, tech student balancing the demands of college life. Excited to see his family after months of classes, he’s navigating the complexities of booking a flight on a tight budget. His priority is a smooth journey to home without any difficulties during journey. He is happy and excited for his trip to Los Angeles to celebrate Christmas with his family.

Frequent Business Travel

• Name: James Carter
• Age: 42
• Occupation: Marketing Executive at a multinational firm.
• Goals:
  • Fly from New York (JFK) to London (LHR) for a three-day marketing conference.
  • Travel in business class for comfort and productivity during the long flight.
  • Maximize time efficiency and ensure timely arrival to attend all scheduled meetings.
• Challenges:
  • Risk of flight delays disrupting his packed schedule.
  • Balancing work during travel with fatigue from long-haul flights.
  • Reliance on airline loyalty points to reduce travel costs.

Description:
James is a busy marketing executive who usually travel for work most of the time. With a demanding schedule, he prioritizes comfort and reliability while flying. For James, a smooth travel experience is critical to maintaining his efficiency and focus during high-stakes business trip and make sure never to be late for his meetings.

Old Couple visiting family

• Name: Margaret Bennett and Robert Bennett
• Age: 68 (Margaret), 71 (Robert)
• Occupation: Retired school teacher (Margaret), Retired engineer (Robert)
• Goals:
  • Travel from Miami (MIA) to Chicago (ORD) to spend time with their family.
  • Book direct flights to minimize travel fatigue.
  • Ensure for safe and comfortable flight.
• Challenges:
  • Navigating busy airports and complex check-in processes.
  • Carrying gifts and extra luggage while adhering to baggage policies.
  • Managing health concerns during the flight, such as mobility and comfort.

Description:
Margaret and Robert are a warm and loving couple eager to visit their family. Traveling occasionally, they find flights and booking systems a bit overwhelming. For them, having a straightforward, hassle-free journey is key to enjoying their precious time with their loved ones.