Update User Personas authored by Asif Khan's avatar Asif Khan
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title: User Personas title: User Personas
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# User Persona # User Persona
## Possible Users ## Possible Users
1. **Movie Enthusiast**: Someone who loves exploring movies and TV shows based on their preferences (genres, ratings, etc.). 1. **Movie Enthusiast**: Someone who loves exploring movies and TV shows based on their preferences (genres, ratings, etc.).
2. **Content Strategist**: A professional analyzing trends in Netflix content to guide future strategies. 2. **Content Strategist**: A professional analyzing trends in Netflix content to guide future strategies.
3. **Data Science Student**: A student using the application for learning about data preprocessing, machine learning, and visualizations. 3. **Data Science Student**: A student using the application for learning about data preprocessing, machine learning, and visualizations.
4. **Global Viewer**: Someone curious about popular content trends in their country or other regions. 4. **University Project Team**: A group of students working on a collaborative data science project.
5. **Global Viewer**: Someone curious about popular content trends in their country or other regions.
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## Persona 1: The Movie Enthusiast ## Persona 1: The Movie Enthusiast
<img src="https://imgcdn.stablediffusionweb.com/2024/12/23/fa537f10-9c6e-4b4c-ad1e-446039c4d955.jpg" width = "200"/>
**Name**: Sarah Collins **Name**: Sarah Collins
**Age**: 27 **Age**: 27
**Location**: San Francisco, USA **Location**: San Francisco, USA
**Occupation**: Software Developer **Occupation**: Software Developer
### **Goals**: #### **Goals**:
- Discover new content tailored to her favorite genres and ratings. - Discover new content tailored to her favorite genres and ratings.
- Explore content trends like duration changes over time. - Explore content trends like duration changes over time.
### **Pain Points**: #### **Background**:
Sarah has been a loyal Netflix subscriber for 5 years and often finds herself overwhelmed with too many options. She loves uncovering hidden gems in her favorite genres.
#### **Pain Points**:
- Overwhelmed by Netflix's large library and struggles to decide what to watch. - Overwhelmed by Netflix's large library and struggles to decide what to watch.
- Curious about how Netflix's catalog has evolved over the years. - Curious about how Netflix's catalog has evolved over the years.
### **Personality**: #### **Personality**:
- Outgoing, analytical, and enjoys exploring unique content. - Outgoing, analytical, and enjoys exploring unique content.
- Likes visually appealing apps with intuitive navigation. - Likes visually appealing apps with intuitive navigation.
### **Motivations**: #### **Hobbies**:
- Watching sci-fi and thriller movies.
- Writing reviews on IMDb and her blog.
- Exploring photography and trying out new gadgets.
#### **Motivations**:
- Find recommendations that suit her taste without scrolling endlessly on Netflix. - Find recommendations that suit her taste without scrolling endlessly on Netflix.
- Gain insights into movie and TV show trends for personal interest. - Gain insights into movie and TV show trends for personal interest.
### **Favorite Features**: #### **Favorite Platforms**:
- Personalized playlist recommendations. - Netflix, IMDb, and Letterboxd for content tracking and recommendations. **Goals**:
- Duration trend analysis for favorite genres. - Discover new content tailored to her favorite genres and ratings.
- Explore content trends like duration changes over time.
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## Persona 2: The Content Strategist ## Persona 2: The Content Strategist
![Tony Stark](https://www.google.com/url?sa=i&url=https%3A%2F%2Fopenart.ai%2Fcommunity%2Fgychsna5z8NXMdpoeRp9&psig=AOvVaw38mLAOWFLCgZ-VIv4D_aLG&ust=1737758081512000&source=images&cd=vfe&opi=89978449&ved=0CBQQjRxqFwoTCPChib3zjIsDFQAAAAAdAAAAABAJ) <img src="https://cdn.openart.ai/uploads/image_3zV_Zv_6_1692804411480_512.webp" width="200"/>
**Name**: Tony Stark **Name**: Tony Stark
**Age**: 45 **Age**: 45
**Location**: London, UK **Location**: London, UK
**Occupation**: Media Consultant **Occupation**: Media Consultant
### **Goals**: #### **Goals**:
- Analyze content trends by region to advise clients on strategic decisions. - Analyze content trends by region to advise clients on strategic decisions.
- Understand which genres and ratings perform well in specific countries. - Understand which genres and ratings perform well in specific countries.
### **Pain Points**: #### **Background**:
Tony has years of experience working with media companies to optimize their content strategies. He frequently collaborates with teams to interpret large datasets.
#### **Pain Points**:
- Limited tools to filter and analyze content trends by country. - Limited tools to filter and analyze content trends by country.
- Needs an intuitive platform to draw insights quickly for professional use. - Needs an intuitive platform to draw insights quickly for professional use.
### **Personality**: #### **Personality**:
- Detail-oriented, analytical, and prefers data-driven decision-making. - Detail-oriented, analytical, and prefers data-driven decision-making.
- Appreciates tools that save time and offer clear insights. - Appreciates tools that save time and offer clear insights.
### **Motivations**: #### **Hobbies**:
- Collecting vintage tech gadgets.
- Hosting workshops on media analysis.
- Watching documentaries on streaming platforms.
#### **Motivations**:
- Use country-wise content insights to guide recommendations for media campaigns. - Use country-wise content insights to guide recommendations for media campaigns.
- Stay updated with global content trends. - Stay updated with global content trends.
### **Favorite Features**: #### **Favorite Platforms**:
- Country-wise popular content analysis. - Tableau for data visualization.
- Clear visualizations for quick comprehension of trends. - Media analysis tools like Nielsen and Statista.
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## Persona 3: The Data Science Student ## Persona 3: The Data Science Student
**Name**: Priya Sharma <img src="https://media.datacamp.com/legacy/v1716897625/image_771ce7145f.png" width="200"/>
**Age**: 21
**Name**: Priya
**Age**: 23
**Location**: Bangalore, India **Location**: Bangalore, India
**Occupation**: Final-Year Undergraduate Student **Occupation**: Final-Year Undergraduate Student
### **Goals**: #### **Goals**:
- Learn practical applications of data science using real-world datasets. - Learn practical applications of data science using real-world datasets.
- Understand how to preprocess data, build models, and visualize results. - Understand how to preprocess data, build models, and visualize results.
### **Pain Points**: #### **Background**:
Priya is a tech-savvy student working on her final project, exploring machine learning and data visualization tools to make her portfolio stand out.
#### **Pain Points**:
- Finds working with large datasets challenging without structured examples. - Finds working with large datasets challenging without structured examples.
- Needs hands-on experience to understand data preprocessing and trend analysis. - Needs hands-on experience to understand data preprocessing and trend analysis.
### **Personality**: #### **Personality**:
- Curious, detail-oriented, and enjoys learning new technical skills. - Curious, detail-oriented, and enjoys learning new technical skills.
- Prefers applications with detailed yet beginner-friendly documentation. - Prefers applications with detailed yet beginner-friendly documentation.
### **Motivations**: #### **Hobbies**:
- Solving Kaggle challenges.
- Writing tutorials and sharing knowledge with peers.
- Playing chess and exploring AI technologies.
#### **Motivations**:
- Build a strong portfolio using real-world datasets like Netflix titles. - Build a strong portfolio using real-world datasets like Netflix titles.
- Gain confidence in machine learning and visualization tools. - Gain confidence in machine learning and visualization tools.
### **Favorite Features**: #### **Favorite Platforms**:
- Machine learning models applied to real-world data. - Jupyter Notebook, Kaggle, and GitHub for coding and collaboration.
- Interactive visualizations for trends over time. - LinkedIn for networking and learning.
---
## Persona 4: University Project Team
<img src="https://thumbs.dreamstime.com/b/candid-shot-students-working-together-computer-lab-collaborating-coding-project-focused-expressions-one-student-318589260.jpg" width="200"/>
**Names**: Alex Carter (22), Maria Lopez (21), and John Kim (22)
**Location**: Boston, USA
**Occupation**: Undergraduate Students in Data Science
### **Goals**:
- Collaborate on a university capstone project using real-world data.
- Implement machine learning models and present meaningful insights.
- Build a web app that demonstrates data preprocessing, visualization, and prediction.
### **Background**:
- Alex is the team lead with strong coding skills.
- Maria specializes in data visualization and storytelling.
- John focuses on building machine learning models and integrating APIs.
- Together, they are working on their final project to showcase their data science expertise.
### **Pain Points**:
- Coordinating tasks and merging code without conflicts.
- Handling large datasets with missing or messy data.
- Ensuring their application is user-friendly and visually appealing.
### **Personality**:
- **Alex**: Organized, detail-oriented, and tech-savvy.
- **Maria**: Creative, expressive, and enjoys crafting compelling visualizations.
- **John**: Analytical, logical, and a quick learner.
### **Hobbies**:
- **Alex**: Gaming, coding challenges, and reading about AI.
- **Maria**: Painting, writing blogs, and exploring data visualization tools.
- **John**: Watching tech tutorials, playing basketball, and experimenting with APIs.
### **Motivations**:
- Deliver a project that stands out during their final presentation.
- Learn to work collaboratively on complex datasets.
- Gain experience that helps in future job applications or internships.
### **Favorite Platforms**:
- Google Colab for coding and collaboration.
- Tableau and Matplotlib for visualizations.
- Streamlit for building their web app.