In the development of the Watch Wise movie recommendation and analytics web app, we create personas to better understand both the system and its users. These personas help ensure that the app is designed to meet the needs of everyone involved.
In the development of the Watch Wise movie recommendation and analytics web app, we create personas to better understand both the system and its users. These personas help ensure that the app is designed to meet the needs of everyone involved.
### System Persona ###
### System Persona ###
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@@ -10,3 +11,115 @@ The System Persona represents WatchBot, the chatbot within the app. WatchBot is
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@@ -10,3 +11,115 @@ The System Persona represents WatchBot, the chatbot within the app. WatchBot is
### User Personas ###
### User Personas ###
The User Personas represent the different types of people who will use Watch Wise. Each persona outlines the goals, behaviors, and challenges of a specific user group. This helps ensure the app is user-friendly and meets the needs of casual movie-goers, movie enthusiasts, and data-driven viewers.
The User Personas represent the different types of people who will use Watch Wise. Each persona outlines the goals, behaviors, and challenges of a specific user group. This helps ensure the app is user-friendly and meets the needs of casual movie-goers, movie enthusiasts, and data-driven viewers.
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## User Persona: Movie Buff – Alex
**Name**: Alex
**Age**: 28
**Location**: London, United Kingdom
**Occupation**: Software Developer
**Tech Savviness**: High
**Goals**:
- Discover new movies based on his favorite genres (action and sci-fi).
- Stay updated on popular movies and new releases.
- Quickly find similar movies to add to his watchlist.
**Background**:
Alex is a passionate movie buff who loves keeping up with the latest action and sci-fi films. As a software developer, he is tech-savvy and enjoys using apps that enhance his movie-watching experience.
**Pain Points**:
- Difficulty in finding new movies that match his specific genre preferences.
- Wants to discover movies that are trending or highly rated by other viewers.
**Personality**:
Tech-savvy and adventurous, Alex enjoys exploring new movie recommendations and is always looking for exciting films to watch.
**Hobbies**:
- Watching action and sci-fi movies.
- Following the latest trends in movies and technology.
- Gaming and tech-related activities.
**Motivations**:
- Keep his movie collection fresh with new and trending films.
- Stay up-to-date with the latest movie releases.
**Favorite Platforms**:
- Social Media: Twitter, Reddit (for movie discussions).
- Streaming Services: Netflix, Amazon Prime Video.
- Communication: WhatsApp, Discord.
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## User Persona: Casual Viewer – Sarah
**Name**: Sarah
**Age**: 34
**Location**: Munich, Germany
**Occupation**: Teacher
**Tech Savviness**: Medium
**Goals**:
- Find movies from the 2000s.
- Enjoy films with a specific runtime, especially shorter ones for a busy schedule.
**Background**:
Sarah is a teacher who enjoys unwinding with movies in her free time. She prefers movies from the 2000s and often needs to find something with a runtime that fits into her busy evenings.
**Pain Points**:
- Limited time to watch movies due to her teaching schedule.
- Finding movies that match her specific tastes and time constraints.
**Personality**:
Pragmatic and practical, Sarah enjoys movies that fit into her routine and prefers a straightforward movie-watching experience.
**Hobbies**:
- Reading books related to her field of teaching.
- Cooking and trying new recipes.
- Relaxing with movies on weekends.
**Motivations**:
- Find quick entertainment after a long day of work.
- Enjoy nostalgia with movies from her preferred time period.
**Favorite Platforms**:
- Streaming Services: Disney+, Netflix.
- Communication: WhatsApp, Email.
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## User Persona: Movie Explorer – Jason
**Name**: Jason
**Age**: 21
**Location**: Munich, Germany
**Occupation**: University Student
**Tech Savviness**: High
**Goals**:
- Explore movies based on his mood and preferences (comedy, mystery, suspense).
- Discover new movies from the same director or actor after finishing a movie.
**Background**:
Jason is a university student who loves exploring new genres of movies. He is always searching for films that match his mood and enjoys learning about the work of specific directors and actors.
**Pain Points**:
- Overwhelmed by the number of available movies and not sure where to start.
- Wants recommendations based on specific themes and genres.
**Personality**:
Curious and open-minded, Jason loves diving into movies from different genres and learning more about the film industry.
**Hobbies**:
- Watching movies and series in various genres.
- Writing reviews and discussions about movies.
- Exploring new technologies and gadgets.
**Motivations**:
- Find movies that suit his current mood.
- Expand his movie knowledge by exploring films from his favorite directors and actors.
**Favorite Platforms**:
- Streaming Services: YouTube, Netflix.
- Social Media: Instagram, Twitter (for movie recommendations).
